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1. Background - What do you think is the background, which has informed this work? (Market, Competition etc)

2 Audience and context - Who do you believe is the target audience? What is the context for this piece of communication?

3. Executional guidelines – Describe the key words (mood, personality or visual qualities etc) that has informed this work? What are the materials, techniques and processes used to create this piece of communication?

4. If you were commissioned to design this work yourself – what are the stages in the research and design process you would use?

Research processes...

Design processes...

5. How might these processes relate to your own research?

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(rough draft in progress)

To produce a piece of work like Jessica Dimmock's The Ninth Floor, the design process needs to be loose and the artist needs to be alert to 'happy accidents' that may appear to inform the narrative as the work progresses. Dimmock began her project by accident. She was photographing in the streets of New York when she was approached and asked to take some photographs of the addicts that lived on the ninth floor of an apartment building in Manhattan. By being open to becoming friends with her subjects it was possible to get very intimate shots and document them over a three year period to get enough material to form a strong narrative. Her work informed the design process. Her photography has been exhibited, published in a book and shown as a multimedia presentation that uses audio and text to compliment her images.