Visual research informing practice...
"Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery—celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from—it’s where you take them to.”
(Jim Jarmusch – MovieMaker Magazine 2004)
http://www.moviemaker.com/articles/print/jim_jarmusch_2972/
The Design Process project:
The Brief:
Waterstones.
Choose a small passage from a famous book or poem and use it to create a 15 second screen-based invitation to read more books. The final presentation may take the form of a visual storyboard sequence. The audience is adult and literate.
The book that I chose to create the screen based invitation to read more books was Naked Lunch by William Burroughs. I wanted to depict the writer as an outlaw and sell the danger of his paranoid, junkie, criminal lifestyle to the audience; to buy the book would be to experience danger. Waterstone's tag-line is to "try something new". The Restored Text of Naked Lunch is now in print and ready for a new audience.
The initial rough concept for the storyboard was sketched in the corner of a room away a computer. The rough layouts were later tidied up and redrawn using visual cues from film noir (watching Romeo is Bleeding and Alphaville helped to capture the atmosphere of film noir in the sketches). To test the timing of my storyboard, I scanned the sketches into Photoshop and seperated each frame to create a short animatic which was exported as a Quicktime movie for further editing in Adobe Premiere. To meet the brief and show only fifteen seconds of visual information required some harsh editing.
I showed a very rough cut of the 15 second animatic on a loop, featuring a voice-over by William Burroughs reading an extract from Naked Lunch. My sketchbook featured rough layouts for the text on paper but without text overlays, the message of the animatic was not clear.The work was presented on a computer screen with a portfolio of storyboard artwork next to the screen. The feedback from the session was useful as the final sequence needs to be more clear and readable to the viewer. A greater awareness of the audience during the design process puts more of a focus on what the essential visual information should be.
Stealing from Godard and using text to communicate to the audience would be the final element of the design process... using text to add to the reading of the advertisement. To communicate an idea in 15 seconds, I need to use text to compliment the images and to direct the reader to the message. Alphaville is a film that captured the mood that I wanted to convey and watching the film again influenced my storyboard sketches. The satirical edge to William Burrough's Naked Lunch is echoed in Godard's film. The cliche's found in detective stories are used for black comedy.
Text is used by Godard to compliment the moving image. For the films trailer, each cut in the montage is punctuated and complimented by text.
The initial rough concept for the storyboard was sketched in the corner of a room away a computer. The rough layouts were later tidied up and redrawn using visual cues from film noir (watching Romeo is Bleeding and Alphaville helped to capture the atmosphere of film noir in the sketches). To test the timing of my storyboard, I scanned the sketches into Photoshop and seperated each frame to create a short animatic which was exported as a Quicktime movie for further editing in Adobe Premiere. To meet the brief and show only fifteen seconds of visual information required some harsh editing.
I showed a very rough cut of the 15 second animatic on a loop, featuring a voice-over by William Burroughs reading an extract from Naked Lunch. My sketchbook featured rough layouts for the text on paper but without text overlays, the message of the animatic was not clear.The work was presented on a computer screen with a portfolio of storyboard artwork next to the screen. The feedback from the session was useful as the final sequence needs to be more clear and readable to the viewer. A greater awareness of the audience during the design process puts more of a focus on what the essential visual information should be.
Stealing from Godard and using text to communicate to the audience would be the final element of the design process... using text to add to the reading of the advertisement. To communicate an idea in 15 seconds, I need to use text to compliment the images and to direct the reader to the message. Alphaville is a film that captured the mood that I wanted to convey and watching the film again influenced my storyboard sketches. The satirical edge to William Burrough's Naked Lunch is echoed in Godard's film. The cliche's found in detective stories are used for black comedy.
Text is used by Godard to compliment the moving image. For the films trailer, each cut in the montage is punctuated and complimented by text.
Naked Lunch test animatic from Johnny Occult on Vimeo.
The next stage of the process will be to create a more readable storyboard and animatic that has the right amount of information for a 15 second presentation and to add text using After Effects...
Above: screenshots of the Alphaville trailer
Alphaville (1965) Directed by Jean-Luc Godard
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